surname Hou
Pictograph of an arrow (矢) hitting a target. Based on the original meaning "target (archery)". The meaning of this character has shifted over time and now means "marquis", likely because archery was associated with people of high ranking.
《說文》：“矦，春饗所矦也。从人，从厂，象張布，矢在其下。”
target (archery)